Job Description

What’s the role about?

This is a high-exposure, high-impact role working directly with the founder. As Growth Lead, you’ll drive the next wave of user and revenue growth at Furrl — across both acquisition and retention. You’ll be responsible for crafting and executing a growth strategy that combines performance, product, content, and community-led levers.

What you’ll do:

1. User Acquisition:

• Performance marketing: Lead acquisition across Meta, Google, and other paid platforms to meet target metrics, using a content-first approach.

• Organic growth & SEO/ASO: own the complete funnel from strategy to execution.

• Referral & viral loops: Design referral programs and word-of-mouth mechanics that drive organic virality.
• Community: Drive creators, partnerships and community-led acquisition and growth.

2. User Retention:

• Activation: Improve early user experience to drive faster “aha” moments and personalization.
• Lifecycle journeys: Build lifecycle campaigns via CRM to drive daily/weekly engagement and retention.

3. Growth Analytics:

• Set up dashboards, define metrics, and extract insights to drive data-informed decision-making.

• Collaborate across product, tech, design, and marketing to execute growth initiatives.
• Build and mentor a lean growth team as we scale.

4. Cross-functional Leadership:

• Collaborate across product, tech, design, and marketing to execute growth initiatives.

• Build and mentor a lean growth team as we scale.

Who this is perfect for:

• 4–6 years of experience, with at least 2 years in a hands-on growth role at a fast-scaling consumer startup (D2C, commerce, or social preferred).

• High experiment and hustle mindset - you breathe ideas and are also detail-oriented enough to drive execution. 

• Strong grip on performance marketing and organic growth (SEO, content, ASO).

• Analytical and data-obsessed — fluent in funnel metrics, user cohorts, LTV/CAC, etc. 

• Creative mindset — able to work with designers, brand and content to craft campaigns that convert. Growth today is all about content!

• You’ve owned key growth charters in a fast-growing consumer brand.

Why this role?

• A chance to lead growth for one of India’s most exciting consumer-tech platforms. Work closely with the leadership team and get a seat at the table for strategic decisions.

• Build in a space where fashion meets GenAI, and culture meets commerce.

• Fast-paced, execution-first team — with the ability to make bold bets and move fast.

Work with us

Now that we got you interested, reach out for a quick chat. Write to us at careers@furrl.in