Job Description
About Furrl:
Furrl is a fashion & lifestyle discovery platform for the Indian working woman.
We have created a one stop shop for consumers to easily discover, validate and
purchase from lakhs of independent brands and creators in India.
Do you obsess over branding, storytelling, and making a brand unmissable? Are you the kind of person who spots a trend before it goes viral? Do you believe that great content isn’t just creative, but strategic and data-driven?
If yes, welcome to Furrl—where we’re not just launching a brand; we’re building a culture.
📍 Location: HSR Layout, Bangalore
Why You Should Join Us
Shape the voice of a high-growth brand—own our brand positioning, storytelling, and content strategy from the ground up.
Blend creativity with data-driven decision-making—analyze market trends and craft campaigns that truly connect.
Own high-impact projects in an early-stage startup—your ideas will directly shape the brand’s identity.
Be part of a high-energy, trend-savvy team that thrives on fresh ideas and bold moves.
Responsibilities:
Brand Strategy & Positioning
Create a strong, differentiated brand voice & identity that connects deeply with Gen Z & Millennials..
Track brand perception, consumer sentiment, and competitor moves—then use insights to refine our approach.
Content & Social Media Strategy
Lead end-to-end content planning—from content pillars to execution, ensuring every piece aligns with brand positioning.
Develop a high-impact social media strategy to grow our audience and deepen engagement.
Influencer & Community Marketing
Build and execute influencer collaborations to amplify brand reach and credibility.
Own the creator partnership strategy—identify, onboard, and nurture relationships with trendsetters.
Data, Insights & Experimentation
Use market research and audience insights to shape content, campaigns, and brand decisions.
Monitor trends in the D2C, social media, and digital marketing space to keep Furrl ahead of the curve.
Consumer Engagement & Growth
Craft compelling customer communication strategies to increase retention and brand loyalty.
Work closely with the Growth team on brand collaborations, partnerships, and viral marketing strategies.
What We’re Looking For
1-5 years of experience in brand marketing, content strategy, or influencer marketing in a consumer-driven business (D2C experience is a plus!).
Experience in social media strategy, campaign planning, and content execution.
Strong understanding of brand positioning, storytelling, and audience psychology.
Ready to Build the Next Big Brand?
Drop us a line at hr@furrl.in and check us out at www.furrl.in.